Privacy Policy

 

AMELIA ENTERPRISES, Inc., DBA BUILT WITH FOAM

ONLINE PRIVACY POLICY

(END USERS)

Effective Date: November 1, 2019

This online privacy policy (“Privacy Policy”) applies to the operation of this website (www.Built With Foam.com) (the “Website”) and all associated services (collectively, the “Online Services”) provided by Amelia Enterprises, Inc., hereinafter referred to as “Built With Foam”, and any of Built With Foam’s affiliated companies. Built With Foam and its affiliates are committed to respecting and maintaining the privacy of information that is gathered through your access to or use of the Online Services.

This Privacy Policy applies in regards to information about you that is collected in conjunction with your access to or use of the Online Services. Built With Foam, will treat the information collected via the Online Services in accordance with the terms of this Privacy Policy, now and as it may be amended by Built With Foam.

By accessing the online services you hereby consent to the collection, use, disclosure, and retention of information as described in this Privacy Policy, now and as it may be amended by Built With Foam.

The Online Services are not directed, nor do we knowingly retain any personal information about any individual under 13 years of age. To the extent permitted by applicable laws, we will securely delete such information from our systems upon being requested to do so by a parent or legal guardian. To the extent permitted by law, we may, however, retain personal information about an individual that is less than13 years of age where: (i) such individual has purchased a product through the Online Services and cancels such purchase and whereby we must retrieve the underlying product sold to such individual; (ii) such personal information is relevant to litigation or potential litigation; (iii) such individual has undertaken any wrongful conduct or conduct that is otherwise actionable in regards to the exercise by Built With Foam or its affiliates of any remedy available to them; and/or (iv) such retention is reasonable and otherwise permitted under applicable laws.

This Privacy Policy may be amended from time to time. Notice of any such modification will be provided in the header of this Privacy Policy by way of an amended Effective Date. You are therefore invited to periodically access this Privacy Policy and make note of the Effective Date to determine whether changes have been made since you last reviewed it. A revision history with respect to changes made to our Online Privacy Policy is available upon written request.

1. Why is information collected?

The following is a summary of some of the reasons why information is collected in regards to your access of the Online Services: (i) to make use of certain features of the Website or to provide you with the products, services, or information you have requested, (ii) to help us improve the Website by better understanding how the Website is being accessed and used by you and other end users, (iii) to help us assess products sold through the Website and determine which products should be offered through the Website and how such products may be improved, (iv) to communicate with you about the Online Services, respond to your inquiries, or to send you promotional offers and materials with respect to the Website, our products and/or those of our affiliates, (v) personalize the content of the Online Services, such as by providing interactive content or content based on your interests, (vi) deliver targeted advertisements that are based on your online activities on the Online Services and other third-party websites (for example, if you view a product on our Online Services, you may receive an online advertisement for our products on the Online Services or on other online platforms you may visit), (vii) generating and analyzing statistics about your use of the Online Services, and/or (viii) detecting, preventing, and responding to fraud, intellectual property infringement, violations of our Terms of Use, violations of law, or other misuse of the Online Services.

We may combine or aggregate any of the information we collect through the Online Services, offline, or elsewhere for any purpose.

2. What information is collected and for what purpose is it being collected?

The following information may be collected when you access and use of the Online Services or certain sections or features of the Online Services:

User Information

You may be required to provide your name, e-mail address, mailing address and/or phone number when you request product information or contact us in regards to warranty claims for Built With Foam products;

We monitor access to certain Website resources and features by end users and other browsing patterns and history. Any such data will be anonymized and aggregated and will not be associated with you specifically.

In some instances, we may ask you to provide us with your feedback in terms of your user experience on the Website, with respect to any dealings with any of our dealers or with respect to any of your purchases through the Website. If you choose to provide us with such feedback, you agree that we may use it internally to assess any changes or improvements to the Website, our products, our services (or those of our dealers), our operations, our pricing, our marketing materials and practices as well as our other business practices. If you provide us with contact information, we may contact you to obtain clarifications or obtain your further input.

The Online Services provides you with various opportunities to “like” us or our products, to “share” information about our products, or to tweet about us or our products. Doing so will reveal information about your social media account and your preferences, subject to the privacy settings of the applicable social media platform.

Through the use of computer “cookies” we collect data such as your IP address, commercial browser type and version number, domain name, and specific webpages on the Website which you have accessed.

User Communications

When you send e-mail or other communications to Built With Foam, we will use your contact information and whatever other information is provided in your communication for the purposes of our review, processing, redirection, escalation, and response to your comments or inquiries. These can include e-mails sent by you via the “Contact Us” feature to make inquiries or report abuse on the website.

Clickstream Data & Links

“Clickstream Data” refers to information generated by the activity of users on the Internet based upon the websites and/or webpages they visit, links they click (on a website or in a hyperlink embedded in an e-mail or other electronic document) or features and services they use on a website.

Built With Foam may also provide on the Website or in e-mails or other electronic documents links to web pages on the Website or on third party websites, and may track the path of these links as followed by the end user.

Built With Foam uses this information to improve the Website, e-newsletters, services and products it offers and to measure the overall effectiveness of our communications with customers and end users.

Log Data

When you visit the Website, your web browser will send data about your computer’s IP address, type of browser or version, and statistics regarding the time spent on the Website (and/or on particular webpages or sections of the Website) and actions performed on the Website (“Log Data “).

Log Data is usually only logged for a temporary period of time. Log Data may, however, be retained for security purposes such as to block users who are suspected of breaching the Website’s terms of use from further accessing the Website.

Log Data may also be anonymized and aggregated to compile statistical information which may be used for operational, marketing or other commercial purposes.

3. Sharing of information

Built With Foam will not share information with any other third party except in the following instances:

(i) with trusted third party service providers that Built With Foam has retained that access information in order to perform services for Built With Foam. These may include companies that host, operate, and/or maintain the Online Services; companies that process payments made in conjunction with any purchase of products made through the Online Services; companies supporting fulfillment of product purchases; companies that provide customer service; companies that conduct; customer satisfaction surveys; and companies that support other operational, marketing, financial, or technical matters; (ii) with business partners that may deliver marketing communications, promotional materials, or advertisements that may be of interest to you; (iii) with other third parties to whom such disclosure has been authorized through your consent; (iv) where disclosure is required by or reasonably necessary to comply with law; (v) where disclosure is permitted pursuant to applicable laws; (vi) where disclosure is required for the undertaking of investigations regarding violations of the Website’s terms of use, and to prevent fraudulent activities and/or improper behavior; (vii) in conjunction with any outsourcing of Built With Foam’s operations or business processes (or the repatriation of the foregoing); (viii) in conjunction with any sale of Built With Foam and/or any of its affiliates, or any of its businesses or parts of its businesses; or (ix) in conjunction with any litigation procedures.

In all such circumstances, Built With Foam will ensure that safeguards are in place in regards to such third parties: (i) to restrict use and further disclosure of personal information by such third parties to what is reasonably required to give effect to the purposes outlined above; and (ii) to prevent unauthorized access to as well as unauthorized alteration, disclosure and/or disclosure of personal information.

We may use third-party network advertisers to serve advertisements on the on the Online Services or other online platforms. Network advertisers are third parties that display advertisements based on your use of the Online Services and other online platforms. Third-party ad serving enables us to target advertisements to you for products or services that might interest you. When you use the Online Services, network advertisers may place and access cookies or other technologies on your device or use web beacons to allow them to collect or receive information about your online activities over time and across different online services and to show you advertisements or content you might be interested in. 

 

4. Where do we keep information?

Your information is kept at facilities and on servers owned and operated by third party service providers retained by Built With Foam that are located in the United States. 

5. Use of cookies

Cookies and other tracking technologies can serve to recall information previously provided by a web user. A “cookie” is a small text file that may be used, for example, to collect a user’s information about website activity. Cookies may contain identifiers that are transferred to your computer’s hard drive through your web browser to enable our system to recognize your browser. Employing cookies enables the web server for the Online Services to recognize that you have returned to a specific page. This allows Built With Foam to track the frequency of your visits and to design and configure the Online Services to make it the most optimal experience for you as a user.

Most browsers are automatically set up to accept cookies. If you wish, you can reconfigure your browser’s preferences to refuse all cookies or to indicate when a cookie is being sent. However, if you refuse a cookie, you may not be able to use some of the features available on the Online Services or may need to re-enter previously entered information or selected Website preferences.

6. Do not track signals

We do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Policy. 

7. How do we protect your information?

We have administrative, technical, and physical safeguards designed to protect your information. While reasonable safeguards and security measures are in place to prevent against unauthorized use, access, or disclosure of your information, Built With Foam cannot guarantee that such safeguards are impenetrable from breaches. You assume the risk of unauthorized use, access, or disclosure of your information that may occur as a result of transmission over networks outside the control of Built With Foam or access of encrypted information by unauthorized persons.

If you are a registered user, your user information and transaction history may be retrieved through access to your account. The risk associated with the foregoing can be mitigated by using strong a password and changing it frequently. You should take all reasonable steps to secure your account password from unauthorized disclosure and/or use.

8. Phishing and impersonation

“Phishing” refers to attempts made to acquire sensitive information and defraud online account holders. Built With Foam’s policy is to never request any personal information, including credit card information, passwords, usernames, or other login or financial information through unscheduled telephone calls or e-mails. If you have any doubt as to the legitimacy of any such solicitation, you should take reasonable steps to authenticate the solicitation by calling our customer service number, which is posted on the Website. When authenticating a solicitation, please be mindful not to use any hyperlink or telephone number provided in the originating e-mail, as these may also not be authentic.

9. Links to third-party websites 

The Website may also contain third party hyperlinks. You acknowledge and agree that we are not responsible for the collection and use of your information by such third parties that are not under our control. We encourage you to review the privacy policies of each website you visit.

10. Retention of information

Information that is collected by Built With Foam is retained for as long as the information is reasonably necessary, useful, or relevant for the realization of the purpose for which it is collected or obtained (as set forth in this Privacy Policy or as otherwise disclosed at the time of collection).

Information may be retained beyond the realization of the purpose for which it was originally collected (including, without limitation, completion of any transaction or termination of any account on the Online Services): (i) in regards to transactions effected through the Online Services where such retention is necessary, useful or relevant for internal administrative, accounting, technical and operational purposes (including, warranty management, claim management and actual and prospective litigation); (ii) where the information is relevant to litigation or potential litigation; (iii) where such retention is required to comply with applicable laws and regulations; and/or (iv) where such retention is reasonable and otherwise permitted by applicable laws.

11. Account changes and removal

You may correct and update personal information on file with your user account at any time by logging in and making changes under the “Profile” section. Please note that previous information on file will continue to be archived by Built With Foam.

Deletion of your user account will not automatically result in the destruction of all of your information. We may continue to retain such information to fulfill any outstanding orders, or for archival, security, and/or litigation purposes, or where required by applicable law.

12. Further information 

If you have any questions about the Privacy Policy or have any concerns in terms of this Privacy Policy or Built With Foam’s compliance with this Privacy Policy, please contact our privacy officer at the following coordinates: Built With Foam at info@builtwithfoam.com.